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Publicity Pointers from a Pro

February 1, 2011

At our January CCW meeting we were honored to have local PR expert Sharen Rooks visit us to share some  excellent advice on how to publicize ourselves and our writings.  Among her words of wisdom were “Stay in your lane … don’t try to be what others want you to be” and “If you want to be taken seriously, you must show that you’re serious”.  Knowing your audience, adds Sharen, is a vital key to effectively reaching them.  Emphasizing the value of public relations, Sharen reminded us that advertising “costs” but PR “pays”.  Write press releases and take advantage of networking opportunities, including attending conferences and participating in speaker groups such as Toastmasters:  “Don’t go solo … there’s power in numbers”.

Thank you, Sharen, for a wonderful presentation!

For more information on the Sharen Rooks Agency visit http://www.sharenrooksagency.com/

7 Comments leave one →
  1. February 1, 2011 8:50 AM

    This is excellent Gary. Thank you so much for sharing this with us. It was indeed a great session with Sharon Rooks. I think we all got a lot out of it, she gave us some great tips.

    • February 2, 2011 6:07 PM

      Thanks Susan!!! I can’t express how much joy it brings me to inspire others.

  2. February 1, 2011 8:06 PM

    I want to thank all those who attended. It is always a pleasure sharing profund information that will push others forward. Again, thanks for inviting me.
    Wishing your group Much Success!

  3. February 2, 2011 4:19 PM

    Wow, this does not suprise me about the Sharen Rooks Agency that others see her value in our businesses and community. She was my go to person when I was stuck trying to get our Jumpstart Your Business Mondays~Networking Event back off the ground. Boy! Did she deliever. We are in a much better place now because of Sharen. I truly appreciate her willingness to share and to TELL IT!

    • February 2, 2011 6:01 PM

      LeVeda thanks so much! OMG I’m just trying to “Stay in MY Lane” and do what I have been gifted to do!
      Thanks for believing in me and placing a high value in what I represent. I love to educate in business and LIFE!

  4. Betty Rosser permalink
    February 2, 2011 5:52 PM

    I told others about Sister Sharon Rooks presentation. She was a very good presenter.
    She made statements and gave suggestions that I would have never thought of.

    Thank you so very much. Go girl, you know your business. You are blessed to be a blessing.

    • February 2, 2011 6:04 PM

      Wait! Wait!….you wonderful people are gonna make me jerk a tear here. I’m sure if you didn’t anything from me you would not have posted. LOL
      Again, thanks for all the words of encouragement!
      When you leave a place it should be better after YOU have left. (LIGHT) shining ever so brightly

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